In The News...

July 04, 2009
USPS high-density decrease approved, que...

Commercial and nonprofit mailers of US Postal Service Standard Mail high-density flats, mail pieces delivered to each address on a delivery route, will enjoy new minimum per-p...

July 04, 2009
Don't neglect these marketing basics

Most of us know the keys to direct marketing success are multifaceted and includes many — if not all — of the following techniques.
Define the goals of your program with a cle...

July 04, 2009
Money-saving strategies for direct maile...

Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry e...

July 04, 2009
Problem Solver: Are you prepared for the...

Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB of...

July 04, 2009
FedEx campaign targets UPS support of la...

A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign inc...

July 04, 2009
ALC's Rappaport named CEO of Zumbox

Zumbox, a paperless mail delivery system that launched in February, has enlisted direct marketing veteran Donn Rappaport as its CEO. Rappaport, who has a 30-year history in th...

July 04, 2009
Summer Sale starts July 1 for eligible m...

The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.

July 04, 2009
The PRC approves the USPS summer sale

The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. Th...

July 04, 2009
Personalization personified in mailer wh...

My husband and I collect beautiful rugs, including our prized "Kerman," purchased from Area Rugs by Rugman. Imagine my shock back in 2006 to see our very own luscious Kerman r...

July 04, 2009
What does the future hold for catalogs?

Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channe...

July 04, 2009
Money-saving strategies for direct maile...

Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry e...

July 04, 2009
Problem Solver: Are you prepared for the...

Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB of...

July 04, 2009
Creative campaigns from Redhook, Western...

Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Li...

July 04, 2009
Inside the summer sale on mail

Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.

July 04, 2009
What does the future hold for catalogs?

Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channe...

July 04, 2009
Act prompty on leads for better conversi...

There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in pr...

July 04, 2009
Editorial: The USPS needs help

In reviewing my own mail over the past several months, in addition to all the e-mails and texting, I've notice a couple of things that have now become standard. One, I'm using...