Mailing List Buy / Enhancement:
- List acquisition based on marketing goals
- List cleansing including required NCOA updates
- List analysis including loyalty measurements
- Demographic appends to existing lists
- Profiling existing lists and acquisition of matching profiles
- Our proprietary DataManager is ideal for small business list management or for project management for larger organizations
Traditional Printing for Impact / Economy
- The visual impact of quality Heidelberg printing
- Economy through large-sheet printing
- Targeting by creative use of "ups" in large sheet printing. (See third case>>)
Digital Printing for Pinpoint Targeting
- UN executes state-of-the-art "variable" direct mail, allowing targeting based on knowledge about the recipient: age, income, personal interests, college attended, etc.
- Digital targeting also supports one-to-one follow-up with prospects, tailored to the specific product/service of interest.
Mail Processing including Complex Campaign Execution
We understand postal rules and regulations, including new NCOA requirements. We handle time-phased campaigns for multi-geographic organizations, complex drop shipping, and international mail. And we partner in finding ways to economize on postage and avoid the pitfalls of postal regulations.
Web Infrastructure
Direct mail projects can be supported by PURLs, RSVP/response forms, and e-commerce. See separate page.
A furniture retailer uses profiling to analyze its "top 20%" clients then purchases a mailing list of non-customers that match the profile, living within 15 miles of the store.
A travel company divides its mailing list into five categories and creates different 6x9 postcards for each category, using UN's ability to run the postcards "16 up."
A jeweler uses digital variable printing to promote products based on known client interests and price ranges paid.