DataManager is the tool that makes Client Path Marketing possible--communicating based on the recipients' business relationship with you:
Stranger - Prospect - New Client - Loyal Client - Advocate
When used in conjunction with XpressMessages, DataManager allows pinpoint communication with small groups, even individuals.
It is an ideal tool for small businesses or for larger organizations as they manage individual projects such as an event.
Case Studies
B2B m anufacturing company develops a direct mail campaign targeted at customers divided into eight subsets: four market segments, with messaging varying by larger and smaller company size.
Large agency uses DataManager for a client's annual trade show, coordinating outgoing invitations, RSVPs, confirmations, and post-event followup.